Free coaching biz emails
Marketing Your Coaching Biz Is About to Get a Lot Less Confusing.
Your certification taught you to coach. It didn't teach you to market. So a couple times a week, I send you one step you can use that day: attract clients, market in minutes, turn your story into booked discovery calls.
Here's what happens
Remember the Part of Your Certification That Taught You to Get Clients? Yeah. Me Neither.
Most coaching certifications teach you how to coach.
They teach you almost nothing about how to market the business.
They hand you a library of on-demand courses.
You work through them at your own pace.
They teach you to coach.
Then they send you off into the business world to figure out the rest on your own.
If you were lucky, you got a couple of 1:1 calls to "set your business goals."
A good luck. Cue the kumbaya.
And then? You're on your own.
Here's the thing.
Marketing is a whole different game.
You didn't learn it in your certification.
And no self-paced course library, however nicely packaged, guarantees you a single client.
Your coaching skills aren't the problem.
Your marketing is.
That's the part nobody trained you for.
And that's exactly what these emails are about.
What Lands In Your Inbox
Less Inspiration.
More Instructions.
You get short, practical emails a couple of times a week that show you one thing to do next.
A quick thing to try
One small action you can take this week to get in front of more of the right people.
Behind the scenes
What's actually working in my business right now. The mistakes included.
A story with a point
Something real, from my life or a coach's, with a lesson you can actually use.
A real win
A coach lands a client, and I break down the exact move that made it happen.
Straight from the inbox
Replies I Didn't Pay For.
"I wish I would have found someone like you before I spent all the money on the other programs."
Lori L. / coach
"I love your emails; you better not stop sending them to me!"
Lisa B. / coach
Who These Are For
Brilliant in Coaching Session.
But Stuck on Marketing.
These emails are for coaches across every niche.
Business
Health
Mindset
Parenting
Leadership
Money
Relationships
and everything in between
If you're tired of hearing "you just need to put yourself out there" and you want someone to show you what that actually looks like in real life, you're in the right place.
About
Hey! I'm Michelle
The Coaches’ Coach. Business Coach and Marketing Strategist.
I teach coaches how to build a coaching business and get their first (and next) paying client on repeat.
Knowing where you're going isn't enough.
You need a map. You need direction. You need steps.
I built my entire coaching business on evenings and weekends when I first started out as a coach, using this exact map.
It works because it's simple, and because you'll actually do it.
So I do what I wish more people did for coaches: I give you the map with direction and guidance.
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