Plate 01
Your Offer On One Page
Most coaches can talk for ten minutes about what they do and never say what they sell. Fix that once, here.
The Visible 90 · Elevate LifeCoaching
For coaches building an online coaching business
90 days of marketing. 90 minutes a month.
You don’t need to post more. You need to aim better.
Scattered content doesn’t get clients. One person, one offer, one door, every single time.
193Pages
UndatedStart any day
PDFGoodNotes / print
InstantDigital download
Get The Visible 90 · $47
Digital download. Use it on your tablet in GoodNotes or Notability, or print it at home. Access is immediate. All sales final.
01Sound familiar
Let me guess. You’ve been staring at the blinking cursor.
Four hours into writing. Nothing.
Monday
You mean to post.
Tuesday
It gets away from you.
Wednesday
You write something and don’t publish it.
Friday
Drafts folder full of half-finished posts. Feed quiet all week.
So you type something. Delete it. Type something else. Decide it’s not good enough.
And you save it to drafts.
Again.
You got into coaching to coach. To change lives. To do the work you’re good at.
Nobody warned you that you’d also have to become a marketer. And your certification sure didn’t cover it.
You don’t have a consistency problem. You have a plan problem.
02Take the tour
Here’s every page, before you buy it.
No mystery. Thirty-six seconds, straight through the planner.
Shown in GoodNotes on iPad36 sec
Get The Visible 90 · $47
193 pages. Undated. Instant download.
03Why 90 days
A year is a fantasy. A month is too short to tell you anything.
Here’s the thing about annual planning. You have a job, or kids, or both. Twelve months out is a story you tell yourself in January and forget by March.
And a month? A month is barely enough time to post four things. You can’t tell what worked.
Ninety days is the honest unit. Long enough to run a real offer cycle. Short enough that you don’t quit in week three.
And it’s undated. No January guilt. No half-used planner. Start on a Monday, start on the 14th, start today. You write the numbers in yourself.
Ninety days. Start whenever you’re ready. Which is now.
04What’s inside
Five parts. One direction.
Vision first, then the quarter, then the month, then the week, then the day. The content falls out of that.
Part 01
Start Here
The prep work. Your offer, your ideal week, your roadmap, what you already have, what you’re not doing.
Part 02
The Quarter
Your one number, the five decisions, the scoreboard, and every conversation in progress.
Part 03
Three Months
Decisions, content map, blank calendar, focus and look-back. Repeated three times.
Part 04
Thirteen Weeks
Preview, seven daily pages, review. Ninety-one days in all.
Part 05
Reference
Content Idea Bank, Canned CTAs, AI Prompt Pack, Idea Garden, Win Log, and the DELIVER roadmap.
05The part other planners skip
Most content planners plan content. This one plans a business.
Sixty seconds every Sunday. Thirteen rows. By week thirteen, the numbers tell you which problem you actually have.
| Week | List | Convos | Calls booked | Clients |
|---|---|---|---|---|
| Week 1 | 112 | 2 | 0 | 0 |
| Week 4 | 131 | 7 | 1 | 0 |
| Week 8 | 158 | 14 | 3 | 1 |
| Week 13 | 190 | 26 | 7 | 3 |
Lots of posts and no conversations? You need conversations, not posts.
Lots of calls and no clients? That’s the offer, not the marketing.
You can’t fix what you never counted. That’s what the scoreboard is for, and it’s why this isn’t just a pretty calendar.
Five real conversations beat fifty likes. Every time.
06The daily page
Three things. Then live your life.
- The Daily Big 3If only three things happen today, these three. Everything else goes in Tasks.
- A real timeline5am to 10pm in half-hour blocks, because your coaching hours live in the cracks around a job.
- The habit trackerMeditation, exercise, energy and money, along the bottom of every single day. Four marks, ten seconds.
- Ninety-one of themPlus a weekly preview before each week and a review after it.
Not a to-do list. A day that points somewhere.
07Page by page
Built for a coaching business, not an influencer feed.
Plate 02
Your Ideal Week
Find the hours before you plan the work. Two blocks is the whole commitment.
Plate 03
The 90-Day Scoreboard
Thirteen rows. Sixty seconds a week. The page that turns “nothing is working” into an actual answer.
Plate 04
Conversations In Progress
Coaches don’t lose clients on content. They lose them on follow-up. Nobody sits here more than 14 days.
Plate 05
91 Daily Pages
Daily Big 3, a 5am to 10pm timeline in half-hour blocks, a task list, and the habit tracker along the bottom.
Plate 06
13 Weekly Previews
Your one piece, where it lives, the one CTA, and the week’s Big 3. Done before the week starts.
Plate 07
13 Weekly Reviews
Five minutes on Sunday. Did the Big 3 happen, what worked, what you’re dropping.
Plate 08
Canned CTAs
Soft, medium and direct invitations so you can ask without feeling salesy. Steal and tweak.
Plate 09
The AI Prompt Pack
Prompts for ChatGPT and Claude matched to every page. You bring the strategy. AI does the typing.
Plate 10
3 Month Blocks
Five decisions, content map, blank undated calendar, focus and look-back. Three times.
Plate 11
The Not-Doing List
Five things you’re dropping for 90 days. The platform you hate. The freebie nobody downloads. Overwhelm is the real problem.
Plate 12
The DELIVER Roadmap
The 7-step Client Enrollment Method this whole planner runs on, plus a way to reach me when you want eyes on it.
Get The Visible 90 · $47
Instant download. Printable PDF + GoodNotes.
08The real question
“But Michelle, I can just ask ChatGPT.”
True. And your thinking is valid.
But your AI also knows how to spit out generic, blah output when your input is, well, blah. Garbage in, garbage out, as they say.
The planner is what makes your input sharp. Who you’re talking to. What you’re selling. What you actually stand for.
Get that clear first, and AI becomes a genuinely useful tool instead of a generic post machine.
The planner has the strategy. AI is just the assistant.
09Get The Visible 90
Ninety days. One direction.
- Start Here: 16 pages of prep workincluded
- The Quarter: one number + the scoreboardincluded
- Three full month blocksincluded
- 91 daily pages with habit trackerincluded
- 13 weekly previews + 13 weekly reviewsincluded
- The Content Idea Bank & Canned CTAsincluded
- The AI Prompt Packincluded
- Idea Garden, Idea Dumps, Win Logincluded
$47
One time / undated / use it every quarter
Undated means you use the same file again next quarter, and the one after that. Buy it once.
Get The Visible 90 · $47Instant access. Your order confirmation email has the download link in it. 193-page PDF. All sales final.
10Made by a coach, for coaches
I was a certified coach with zero clients.
I started exactly where you are. Full-time pharmacist. Newly certified coach. Zero idea how to get clients.
I did everything I was supposed to do. Networking events. Social media. Website tweaks. I perfected my elevator pitch, then changed it. And again. Nothing worked.
Then I published my memoir. Launching a book felt like a dream until I had to sell it. Turns out a book on the shelf doesn’t automatically mean clients at your door.
So I got certified in copywriting and email marketing. I invested in mentors. I tested everything on my own business first. And slowly, then all at once, it clicked. Clients started coming to me. Not because I was hustling harder. Because I finally had a system.
That system is what this planner runs on. Ninety days at a time.
What works isn’t fancy. It’s specific. And it’s teachable.
11Questions
Before you grab it
Is it dated? When do I start?
It’s completely undated. You start any day you want and write the dates in yourself. No January guilt, no half-used planner, no waiting for a quarter to begin. Today works.
What exactly do I get, and how?
A 193-page PDF, delivered instantly in your purchase confirmation email. Nothing ships. Write on it on your iPad, or print it at home double sided. Download once, keep it forever, use it again every quarter.
193 pages is a lot to print. Do I have to?
No. Most people write on it on an iPad. If you do print, each month and each week is a self-contained block, so you can print one at a time instead of the whole thing. The inner margin is wide on purpose so a hole punch won’t eat your writing.
Do I need an iPad?
No. It works just as well printed. If you do have one, GoodNotes or Notability will open it straight from your email.
Is this just for one kind of coach?
No. It works for every niche: health, mindset, business, relationships, parenting, all of it. The prompts and the filled-in example flex to your coaching.
How much time does it actually take?
About 90 minutes at the start of each month, a few minutes each morning on the daily page, and sixty seconds on Sunday for the scoreboard. Less time than you currently spend staring at the cursor.
What if I’ve never marketed anything in my life?
Perfect. That’s exactly who it’s for. The planner assumes you’re starting from zero and walks you through every decision, one at a time.
I already have your free Monthly Marketing Map. Is this the same thing?
No. The free Map is the five decisions for one month. The Visible 90 is a full quarter: the prep work, your offer on one page, your ideal week, the scoreboard, 91 daily pages with a habit tracker, weekly previews and reviews, the idea and CTA banks, and the AI Prompt Pack. If the Map was the sample, this is the system.
Can I get a refund?
No. All sales are final. It’s a digital file and you get the whole thing the moment you pay, so there’s no way to un-send it. That’s exactly why I put the full flip-through video and a preview of every section on this page. Look twice before you buy, and if something isn’t clear, ask me before you order rather than after.
Get The Visible 90 · $47
Instant download. All sales final.
Your drafts folder isn’t going to empty itself.
Ninety minutes from now you could have a month mapped. Ninety days from now you could have a scoreboard that tells you exactly what’s working.
Today. Not Monday.
Get The Visible 90 · $47Instant download. 193-page undated PDF. All sales final.
$47 / The Visible 90 · 193 pages
Get It