You finished your certification and you still haven't told anyone
The website isn't done. The bio isn't right. So you haven't said it out loud yet.
For coaches who just got certified and haven't made a dollar yet
Fill Your Coaching Business With Paying Clients
Whether you've had zero paying clients or fifteen, the question is the same.
Where's the next one coming from?
Where's the next one coming from?
Coach With Clients Academy builds you a business that brings clients in every month.
(Because your certification deserves more than a spot on the wall.)
You Got Certified. Then The Silence.
You finished the program. You have the credential, a notebook full of competencies, and a real skill you can use on a real human being.
Then you sat down on a Monday to start the business, and nobody had told you what came first.
A website?A niche?An Instagram account?An LLC?A price?
You picked one. You worked on it a while. Then you read something that said you should have picked a different one, so you started over there.
Status reportMonth 4 of your business
Website60% done
Instagram biorewritten 9 times
Nichenarrowed → widened → narrowedstill deciding
Price?still a question mark
Paying clients0nobody knows you exist
Your coaching is good. You've just never told a stranger what you do in a way that made her want to book a call.
You don't have a business yet. You have a certificate and a list of things you might do.
From stuck to shipping
Mindset Coach
"I was struggling with putting myself out there and knowing what next steps to take. Michelle's energy and enthusiasm are contagious! I now feel more open to marketing myself and excited to try new ideas to grow my business."Ann B.
Mindset Coach
Here's The Future Of Your Coaching Business.
Imagine your coaching business could look like this instead...
Before
It starts at a dinner party.
Someone passes the bread and asks what you do. You hear yourself say, “I'm a coach. I help people with, kind of, everything?” You change the subject before she can ask a follow-up.
“Why can't I just say it?”
Week two · Get Clear
You finally write it down.
One sentence. Who you help, what she's stuck in, where she's going. You read it out loud on a coaching call and the room goes quiet.
“That's me. You just described me.”
Week six · Get Clear
Then you name your price.
Two thousand dollars. You practice it in the car until it stops sounding like a question. Then you're on a call with a potential client. You say it, and you stop talking.
“Okay. How do I start?”
Month two · Get Seen
Your words are finally out in the world.
A post a week, twenty minutes each, no eleven rewrites. You hit publish, close the laptop and go for a walk.
“This is me. How did you know?”
Month three · Get Clients
Your phone buzzes in the checkout line.
It's a potential client who's been reading you quietly for weeks. She just booked a call with you, and sent you an email.
“I think I'm ready.”
Month five · Keep Clients
A client finishes with you.
Last session. She's crying, the good kind. The next morning there's an email in your inbox from her best friend.
“Can I keep going with you?”
Six months in
You're still building. And people can finally see you.
- Two paying clients. Real ones. Not your cousin.
- A website that's halfway built. (And you're selling anyway.)
- A social presence that's growing, one post at a time.
- Your first podcast interview, or your own workshop on the calendar.
- People reaching out to you, instead of you chasing them.
And then you're back at a dinner party. Someone passes the bread. “So what do you do?” This time you don't flinch. One sentence. The woman across the table sets down her glass.
“Wait. My sister needs you.”
This is the business you came into coaching to build.
“You helped me work through my fears and finally put myself out there. That opened the door to exciting opportunities... and my first full-paying client.”
“I had no idea what I was doing. But now I’ve created a program, launched my brand, and told my survivor story in a way I’m proud of.”
Let Me Guess…
You landed on this page because you know you want a coaching business. Whatever life brought you here.
You gave yourself a whole Saturday once. Eight hours. Kids at their grandmother's. Coffee made before eight. This was the day the business started.
You opened a blank Google Doc and typed BUSINESS PLAN in capital letters. Then you looked at it for a while.
Okay. You can't plan anything until you know your niche. So you googled “how to find your coaching niche.” Four articles. Three of them said get specific.
You finished that hour knowing less than when you started it.
Eight hours gone. Nothing built. And every month since has ended the same way.
Most coaches finish their coaching certification with the biggest question still unanswered.
“How do I get coaching clients?”
Despite your expertise and everything you've already accomplished in life, you're struggling to connect with potential clients in a way that helps them understand what you do, and how coaching could change their lives.
You've coached for free and it felt wonderful and it paid nothing
Practice clients. Friends. A pro bono round. Real coaching, no money.
You don't know what to charge, so you haven't charged
You've thought about $100. You've thought about $2,000. You've said neither one to a human.
You keep learning instead of selling
Another certification. Another course. Learning feels productive. Selling feels like standing in the open.
“Michelle is the magic ingredient for introverted coaches! I shifted from ‘How can I possibly put myself out there?’ to ‘I’ve got this!’”
Nobody Showed You How To Build The Business.
You can coach. That part's done.
How to start a coaching business, and then build it so paying clients come in month after month, on purpose instead of by accident? That was never in the curriculum. How to build your business. How to market it.
Not one hour of it.
A free webinar on TuesdayA podcast on the drive homeA YouTube videoAnother courseInstagram tipsA piece hereA piece there
So you became an information vacuum.
Everything goes in. Nothing comes out.
Then you try putting it out into the world.
You sound smart. But nobody gets what coaching is. So you explain some more.
And your prospect goes to someone else.
What you actually have
- Hours and hours of training to become a coach
- Piles of coaching package ideas that never sold
- Stories that deserve a bigger stage (and maybe a book nobody's heard of)
- A long list of great ideas, and not one brought you a paying client
None of it gets out
Meanwhile
Your client is out there, ready to hire. But you’re still working on…
- Your profile picture
- A bio that says you help people “live their best life” (rewritten 9 times in the last 30 days)
- Resharing someone else's brilliance instead of showing your own
You don't know how to get your words out
So the post never gets written. Or it gets written, and it sounds like every other coach on the internet, and nobody stops scrolling.
You don't know how to make her see what hiring you is worth
So even when she does find you, she says "let me think about it," and you never hear from her again.
That's the gap. The two feet between what you know and what she can see.
“I did the coaching thing, I got certified and then it was like, and then what? Then you came along.”
Introducing
Coach With Clients Academy
The year-round learning community that shows certified coaches exactly how to build a coaching business, and fill it with paying clients.
7Step Client Enrollment Method
5Milestones, in the right order
12Months of guidance and support
A day-by-day roadmap. Two coaching calls a month with me. A marketing training every month. And a room of coaches building right alongside you.
So you stop collecting information. And start collecting clients.
The 7-Step Client Enrollment Method.
Seven steps. One word to remember them by. DELIVER.
- D
Dream Client Compass
Know exactly who you help.
- E
Establish Your Offer
One clear offer. One clear price.
- L
Leverage Your Story
Your story builds the trust.
- I
Invite Know Like Trust
People get to know you first.
- V
Voice With Purpose
Content that leads to calls.
- E
Enroll Your Clients
Conversations that end in yes.
- R
Repeat & Refine
Do it again, on purpose.
Seven steps to learn. Five milestones to build them into your business.
The Five Milestones Inside Your Coaching Business.
Every coaching business gets built in the same order. Most coaches were never shown what the order is.
Hover or tap a card to flip it.
Coach With Clients Academy
A learning community for certified coaches who are building the business.
Before you start
A 1:1 onboarding call with me
Just the two of us, before you touch Milestone 1. We map out your success plan on that call: where you are right now, which milestone you actually start at, and what your first ninety days look like. You leave it knowing exactly what you're doing on Monday.
Twice a month
Coaching calls with me
Two live calls every month where you bring your actual work and I go through it with you. The post, the offer, the sales page, the email you've rewritten six times.
Once a month
A marketing training built for coaches
One live training a month on the marketing skill the milestone needs. Taught plainly, for coaches, with no funnel-bro vocabulary.
All year
The learning community
Coaches across every niche, working the same five milestones. Somebody to ask, somebody to answer, and somebody who notices when you go quiet.
Inside the community
Built-in barter coaching
You team up with another coach inside the community and run through the exact system together. She coaches you. You coach her. And what you learn goes straight into real practice.
Think of it as your test run. Try it with your peer coach first. Then roll it out to your prospects.
Bonus: every barter session is real coaching, so you’re also logging the hours you need to complete your ICF credential.
Why this training is different
Most people teaching marketing have never gone through coach certification training through ICF accreditation themselves.
Most people training coaches have never written a sales page.
I've done both. Coach With Clients Academy sits exactly where those two things meet.
Here's What Your Month Looks Like Inside The Academy.
Four weeks, four jobs. The same rhythm every month, so you always know what today looks like.
Mon
Tue
Wed
Thu
Fri
Sat & Sun
Week 1Learn ItWrite down the one thing you're building this month.
Live trainingMonthly marketing training
Daily task15 to 20 min
Daily task15 to 20 min
Daily task15 to 20 min
Daily task15 to 20 min
Catch upor rest
Week 2Build ItBring the thing, not a question about the thing.
Daily task15 to 20 min
Daily task15 to 20 min
Coaching callBring what you built
Daily task15 to 20 min
Daily task15 to 20 min
Catch upor rest
Week 3Use ItPut it out there and let it attract.
Daily task15 to 20 min
Daily task15 to 20 min
Daily task15 to 20 min
Daily task15 to 20 min
Daily task15 to 20 min
Catch upor rest
Week 4Repeat ItImprove it, don't restart it.
Daily task15 to 20 min
Daily task15 to 20 min
Daily task15 to 20 min
Coaching callShow what you improved
Daily task15 to 20 min
Catch upor rest
Live with MichelleYour daily task on the roadmapCatch up or rest
Built-In Guidance, Accountability And Support.
Every day, every month, all year long. You are never figuring this out on your own.
Every day
Guidance
You open the roadmap and today's three steps are already waiting. No blank page. No guessing what comes next.
Every month
Accountability
Two coaching calls where you bring what you built. Somebody is expecting your work, so the work gets done.
All year
Support
A learning community working the same milestones you are. Stuck on a Wednesday? Post it, and a room of coaches who get it will answer.
“Feeling supported. You never made me feel like I was doing it on my own. It really is lonely out here.”
Five days, no missed sends
"I'm celebrating staying committed and completing 5 days of email out to my list practicing the skills and staying consistent."Amy H.
What Coaches Say About Learning My Strategy And Frameworks.
Real coaches. Real words. Different niches, same breakthrough.
8people enrolled in her course
“I have eight people enrolled in my course, which at first I said, ‘Oh, I’m lucky if I have two.’ And I have to say, just following the formula and creating the community.”
“I knew it was me 10 years ago... but now I know exactly who I’m talking to and how to speak to them. My content finally has a purpose and direction!”
“I felt like the ‘best-kept secret.’ Michelle has an incredible gift for teaching and knowing when to push you at just the right moments. I am so much more confident today than when I first started.”
“I accomplished more in two months working with Michelle than I had in a long time. Now I finally have the clarity and confidence to build my content marketing machine and grow my coaching business.”
“I walked away with so much clarity, several ‘aha’ moments, and a real plan to move forward. Michelle is knowledgeable, relatable, and has a gift for making business and marketing feel simple instead of overwhelming.”
“Michelle’s support, dedication, and guidance were truly priceless. I now feel more confident, structured, and prepared to take my business to the next level.”
“Coaching is its own little world. And then marketing and business and advertising, that’s something completely different. You’ve helped to connect the dots.”
“Not only do you have to learn how to be a coach, you have to learn more about branding and marketing. You have to learn about social media and algorithms.”
I Know What Happens When Your Certification Program Ends.
I'm Michelle. Your business and marketing coach for coaches.
I was a new coach just like you. I graduated from my coaching certification with a certificate on the wall and zero paying clients.
Your certification ends. The practice calls stop. Your cohort goes quiet. And you're out on your own, trying to figure out the business part by yourself.
Nothing about you changed. The room just closed.
And here's what I learned the hard way. Being in the right room meant everything.
A room full of coaches who get it. People who help you find the words, so the people you want to help finally understand what you do.
That's why this one runs twelve months. Long enough to build the whole thing, not just the start of it.
- ICF Accredited Coach (iPEC)
- Certified Copywriter and Email Marketing Strategist
- Recognized Top 15 Coach in Los Angeles
- Creator of the 7-Step Client Enrollment Method
"I just LOVE how you show up, your messaging, brand identity, and authentic community. I felt so seen and inspired by your feedback and how much you genuinely care." Christina Z.
Who This Is For. And Who It Isn't.
This is for you if
You're a certified coach, or a coach in training, ready to build a full-time coaching business
You're somewhere between "I have zero paying clients" and "I have a five-figure year"
You spend four hours just thinking about what to write, and when you finally do, it's still sitting in drafts. Here, it's twenty minutes a day, and it goes out.
You want to know where your clients come from instead of hoping
This is not for you if
You're hoping for a shortcut. This is a step-by-step path, and you walk every step.
You want the results without learning the skills it takes to run your own business.
You'd rather someone else do the work. This is hands-on, every single month.
You're fine finding clients one at a time, whenever they show up, and you're in no hurry to build a real business.
Here's What You Can Expect Once You Join.
What you get
Daily guidance
Every day, every month, all year long, on how to build and market your coaching business.
Two coaching calls a month
Bring your actual work and I go through it with you.
Up-to-date training
On what's changing in the marketing world, as it changes.
A room that gets it
Coaches just like you. You never have to explain what coaching is.
What it costs you
Your commitment
Showing up for your coaching business, consistently, even on the weeks you don't feel like it.
Your willingness
To take what you learn inside the community and put it out into the world.
That's it. You bring those two. I'll bring the strategy and the direction.
Set Up. Clear. Seen. Paid.
Coach With Clients Academy is a learning community where your coaching business gets set up, your messaging gets clear, your business gets seen, and you get paying clients.
Set upYour business is legal, organized and ready to take payment.
ClearYou say what you do in one sentence, and she gets it.
SeenYour words are out in the world, every week.
PaidClients say yes, and you know exactly where they came from.
And the math is simple. A typical coaching package starts around $2,000. Two clients cover the pay-in-full investment of $3,997. Three clients cover either plan, with money left over. Everything after that is your business growing.
Everything You Get For Twelve Months
- A 1:1 onboarding call with me before you start.So you know exactly which milestone to begin at.
- A live marketing training every month.One skill at a time, in the order the milestones need it.
- Two coaching calls a month where I read your actual work.So you stop publishing things nobody has looked at.
- A day-by-day, month-by-month roadmap.You always know exactly what to do next. No more guessing.
- The 7-Step Client Enrollment Method, open the day you join.You get in and start learning the method right away.
- A learning community of coaches across every niche.So somebody notices when you go quiet.
- Built-in barter coaching with a peer coach.Test it with another coach before you roll it out to your prospects, and log the coaching hours you need for your ICF credential.
- Access to every training and event.Live, or on the replay whenever you're ready.
“Michelle always over delivers... whether it’s help refining my niche statement, finding and attracting my dream clients, or practical tips. She always has me covered!”
Payment plan
$397/mo
12 monthly payments
- Everything listed above
- 12-month commitment
- Total $4,764
Best value · 2 months free
Pay in full
$3,997
One payment. Twelve months.
- Everything listed above
- Save $767
- Nothing to think about all year
Your 14-Day Money-Back Guarantee
Join today and step right into the community. Watch the trainings. Come to a coaching call. Meet the coaches.
If you don’t love it within 14 days, just send me an email and I’ll give you your money back. No hoops. No hard feelings.
Questions That Coaches Ask.
I'm brand new. Is it too early for this?
No, and being early is the advantage. You get to build it right the first time instead of unpicking three years of guessing. The first two weeks are self-paced Get Set Up: business structure, a separate bank account, a contract, a way to take payment, and a weekly schedule that fits around whatever else you're doing. If you already have all that, it's a 30-minute checkup and you move on.
I already spent $14,000 on my certification and got nothing back. Why would I spend more?
Because they bought two different things. Your certification bought the ability to coach. It was never designed to teach you how to get clients, and it didn't. This buys the business around the skill: who you help, what you sell, how they find you, how they become clients, and how they stay. If you spend another $14,000 on training, you'll have more skill and the same silence.
What if I already have clients?
Then you're in a good spot and you probably got here through referrals. Months 1 through 3 will feel like tightening rather than building, and most coaches find at least one loose screw in there. Months 4 through 12 are where you build the part you've never had, which is a way to bring clients in that doesn't depend on who happens to mention you.
Can't I just figure this out with AI?
You can get answers from AI. You'll also get the most generic thing possible, and generic doesn't lead you anywhere. AI will hand you 10 versions of a post. It won't tell you which one is right for your coach, your offer, your people. It doesn't know your business and it isn't going to tell you the truth about your messaging. Bring your work to the call and I'll go through it with you. That's the part you've been missing.
Can't I just join a free community instead?
You can. But you get what you pay for. In free groups people gatekeep the good stuff, and the feedback you do get is usually a guess from someone who's about to pitch you. In here you get honest eyes from a coach whose only agenda is your results.
Can I join any time, or do I wait for a cohort to open?
You can join any time. There is no cohort and no start date, because the room runs all year. You begin with the Client Enrollment Method, which is self-paced and waiting for you the day you join. Then you step into the room wherever it happens to be that month. Every training and every call is recorded, so you pick up the earlier months at your own pace while you work the current one live.
How much time does this take?
The Academy is designed to meet you where you are. Some weeks you move fast. Some weeks you take a stroll. Both are fine. Your daily step on the roadmap takes about twenty minutes, and two coaching calls every month keep you supported, wherever you are on the path. I built this whole business on evenings and weekends while working full time as a pharmacist, so I get it. Your time is real.
What am I committing to?
Twelve months, either way you pay. Pay in full at $3,997 or spread it over 12 payments of $397. The payment plan is a payment plan, not a subscription. You're committing to the full program. And every call and training is recorded, so a missed week costs you nothing.
“There’s no need to hesitate and try to figure things out on your own. With Michelle’s assistance, you will have a strategy and be working towards your goal after one session!”
If You’ve Read This Far, The Good News Is You ALMOST Have A Full-Time Coaching Business.
Door 1
Close this tab. And keep almost having a coaching business.
I know almost. I lived there for way too long. (And almost never paid a single bill.)
Door 2
Or you can decide today.
Grab your spot. Hop on your 1:1 onboarding call with me. Then walk into your first coaching call with a room of coaches who get it.
Six months from now, you'll be at another dinner party. Someone will pass the bread and ask what you do.
“Wait. My sister needs you.”
You didn't become a coach to ALMOST have a business.
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