You’re a Great Coach.
The Only Thing Missing?

Paying Clients

Why? Because You Haven’t Solved These 5 Problems (Yet)...

  • What am I selling?

  • What do I charge?

  • Who’s it for?

  • How do I sell it?

  • Why choose me?

And If You Don't Have Answers To These 5 Questions....

👉 Getting clients will always feel really hard.

👉 Never make enough money to cover all your bills

👉 Wasting time creating offers no one buys.

👉 Keep second-guessing every post, price, and package.

👉 And the worst part? You’ll stay invisible while other coaches—maybe even less experienced than you—book the dream clients you want.

Want to feel like a “real coach”?


It’s not more certifications. It starts with paying clients

Imagine waking up knowing exactly what to do each day—

What to say, where to show up, and how to move the needle in your business.

From This

  • “I got certified... now what?

  • Asking ChatGPT how to get coaching clients at 2 AM so you can cover all your expenses

  • Not sure what to call yourself, what to offer, or who it’s for

  • Staring at a blank screen, wondering what to post

  • Offering free sessions just to feel like you’re doing something

To This

  • I know exactly what I offer, who it’s for, and how to talk about it with confidence.

  • I have a simple system that brings in real clients—not just followers or freebies.

  • My niche is clear, my offer is aligned, and I finally feel like a real coach—not just someone playing business like a hobby.

  • Creating content that connects, because I finally have a message I believe in.

  • I confidently charge for my work because I know the value of the transformation I offer.

Let’s be honest…The hardest part of building a coaching business isn’t the coaching.

It’s sitting there thinking, “I don’t know what to do next”
and
wishing you could turn that into “I just signed a client.”

But What If…

This Time, You Knew Exactly What to Do Next?

You have the exact steps that didn’t just sit in your journal

—but one that made sense, felt doable, and brought in real results.

What others are saying

Launched a coaching business from scratch

“I had no idea what I was doing. But now I’ve created a program, launched my brand, and told my survivor story in a way I’m proud of.” - Helen B, Certified Professional Coach

Enrolled 8 clients within 48 hours of launching

"I have eight people enrolled in my course, which at first I said, 'Oh, I’m lucky if I have two." And I have to say, just following the formula and creating the community. " - Eve C, Executive Coach

"I know exactly who I am talking to."

“I knew it was me 10 years ago—but now I know exactly who I’m talking to and how to speak to them. My content finally has a purpose and direction!” - Dayanna V, Embodiment Coach

"I defined my niche, signature program"

“You helped me work through my fears and finally put myself out there. That opened the door to exciting opportunities—and my first full-paying client.” - Gina H, Relationship Coach

The Coaching Biz Builder™

Your 8-week step-by-step cohort for female life coaches ready to stop waiting for “someday” and start building a profitable coaching business—with clarity, credibility, and clients.

Clarity on your niche, message, and ideal client

You'll know exactly who you help, what to say, and how to say it in a way that makes people want to work with you.

A simple, sustainable visibility + marketing plan

With strategies that match your style (social, podcasts, speaking, or ads) and a content system that keeps you showing up without burning out.

Confidence in your pricing, offers, and sales process

...plus plug-and-play tools for discovery calls, onboarding, and knowing exactly what to do next in your business.

This is where everything clicks into place—

From your message to your marketing to your first (or next) paid client.

From ‘I’m a Coach

Into

I’ve Got Clients.

"If You Can’t Say It Clearly, You Can’t Sell It Confidently."

How We Overcome This....

Step 1: Clarity Foundation

(Your niche, your message, your story)

This is where most coaches get stuck — and stay stuck.


We’re not doing that here.

In this phase, you’ll finally nail down who you help, what you help with, and how to talk about it so people actually listen (and want to pay you).

✅ Claim Your Coaching Corner — stop talking to the whole internet and start connecting with the right people.


✅ The “OMG That’s Me!” Effect
— messaging that makes your dream clients feel like you just read their journal.


✅ Your Origin Story
the one story that makes people instantly trust you (and remember you).

By the end, you’ll have a foundation that feels solid, not shaky — clarity you can own with confidence.

"Coaching Isn’t a Business Until You Have an Offer That Sells."

How We Fix This

Step 2: Package & Price Like a Pro

(Your offer, your value, your confidence)

Now that your niche and message are clear, it’s time to turn your coaching into something people can happily pay you well for.

Create Your Offer — package your coaching in a way that makes sense and feels good. No confusing extras, just simple offers your clients actually want.

Set Your Price — stop guessing what to charge. You’ll learn how to pick prices that fit your goals, reflect your value, and feel right for you.

✅ Share It With Confidence — learn how to talk about your offer in a clear, natural way, so clients understand why it’s worth it.

By the end of this phase, you’ll have an offer you’re proud of, a price that feels good (and profitable), and the words to articulate fluently.

“Being the Best Coach Means Nothing If No One Can Find You.”

How We Get You Up and Running...

Step 3: The Client Attraction System

(Your plan, your process, your consistency)

This is where everything clicks. You’ll take your clarity, your offer, and your visibility — and turn it into a repeatable system that keeps clients coming your way without the stress, hustle, or guessing game.

Your Repeatable Plan — build a simple weekly rhythm that attracts clients without burning you out.


Consistency That Works — learn how to keep showing up in a way that feels doable, not draining.


Clients on Repeat — stop relying on luck and finally know exactly what to do to fill your calendar.

By the end of this phase, you’ll go from “trying to get clients” to having a proven plan that brings them in again and again.

Cathy M

Life & Leadership Coach

“We covered a lot in four sessions, and I feel confident with what we created together. I can clearly articulate my niche and offer for my Life & Leadership Coaching business. You were an absolute joy to work with—I looked forward to our conversations. They were fun AND productive.”

Christina B

Life Coach

"I have more clarity about who I am as a coach and how I want to proceed. I feel grounded and pleased that I've already accomplished this! This is super helpful and keeps me out of the worry and doubt about how to accomplish this part of the brand development.”

Jenn C

Joy Coach

"Being able to just progress without overthinking pieces and parts. The encouragement I got from you to "just start.” After our work together, I no longer question whether this is the right niche for me. I am fully committed to my niche!"

Hey, I’m Michelle! 

The coaches’ coach. Your marketing strategist. Your messaging bestie. Your biggest cheerleader.

I help female coaches build a coaching biz, get seen in all the right places, and consistently attract paying clients.


Because you don’t need to burn out to build something beautiful.

I believe your coaching business should feel aligned, profitable, and full of champagne moments 🥂—without sacrificing your weekends, your peace, or your personality.

Through magnetic messaging, simple marketing systems, and smart visibility strategies, I help you step into the CEO role you’re meant for — and build a brand that dream clients say:


“OMG, she’s the one I need!”

Here's The Real Story Behind How I Learned to Get Clients. I Didn’t Just Study This. I Lived It.”

You want someone who gets how hard you’ve worked—

Who sees your brilliance, even when you’re too deep in the weeds to see it yourself—

And who knows exactly how to turn that brilliance into paying clients, booked calls, and a coaching business that actually grows.

I didn’t wake up one day magically knowing how to market myself or attract clients.

I’ve studied. I’ve launched. I’ve flopped. I’ve tweaked.

And I’ve launched again.

I’ve trained with the best—Jeff Walker, Amy Porterfield, Marie Forleo—

And learned the real strategies behind magnetic messaging, powerful content, and offers that actually sell.

But more importantly?

I figured out how to do it my way—without chasing trends or pretending to be someone I’m not.

And now, I help other coaches do the same.

The Coaching Biz Builder™ Is Your Coaching Biz…In a Box

Everything you need to find clients, make money, and finally build the coaching business you’ve been dreaming about.

  • Clarity That Positions You
    Land on a niche and ideal client that feels aligned, so you can stand out with confidence and know exactly what makes you different.

  • Package Your Brilliance

    Turn your skills into an irresistible signature offer that feels good to sell and even better for your clients to say yes to.

  • Attract Clients Consistently

    Build your client-attraction plan, create visibility that works, and sign real clients without the overwhelm of “being everywhere.”

Plus, Guidance, Accountability, and Support to Help You Move Past Roadblocks so You Don’t Get Stuck.

  • 8 Weekly Live Group Coaching & Strategy Calls

    Step-by-step coaching session to nail your niche, design your offer, build your visibility plan, and set up a client-attraction system you can rinse and repeat with your coaching biz building roadmap to:

    Claim It: Nail your story, mission, clients, and niche.

    Package It: Turn your coaching into a clear, irresistible offer.

    Price It: Set pricing that feels good and profitable.

    Say It: Share your offer in words that resonate with clients.

    Show It: Build authority so you’re seen and trusted.

    Anchor It: Define your content strategy to stay consistent.

    Plan It: Create a simple, repeatable marketing rhythm.

    Sell It: Run discovery calls and confidently book clients.

  • Weekly Action Plans & Implementation Steps

    Simple, clear to-dos each week so you always know what to focus on (no guessing, no overwhelm).

  • Private Community With Unlimited Access to Me

    Your go-to space for questions, feedback, and accountability—plus direct access to me during normal business hours and a supportive community walking the same path.

By the end of 8 weeks, you’ll have a clear niche, a signature offer, a visibility plan that fits your style, and a repeatable system to attract clients—plus the confidence to keep going.

Building Your Business Just Got Easier

(and These Bonuses Make Sure It Does).

Bonus Goes Away In...

For Limited Time Only

From Webinar To Paying Clients (Value: $497)

Your step-by-step live training to running a client-attracting webinar—even if you’ve never hosted one before. 

 Inside, you’ll learn how to: 

  • Pick a webinar topic that makes your ideal clients lean in and say, “That’s me.” 

  • Create slides that teach (without boring people to tears). 

  • Deliver your webinar with confidence (no tech overwhelm, no “what if I mess this up?” panic). 

  • Make an offer at the end that feels natural and gets yeses.

By the time you’re done, you’ll have your own webinar mapped out, ready to run, and ready to bring in paying clients—on repeat.

But Wait, There's More...

Private 1:1 Strategy Session (Value: $497)

✔ Your custom 90-Day roadmap, knowing exactly where to focus
✔ Top 3 client-attraction priorities
✔ Personalized “Claim Your Virtual Stage” plan so you’re showing up in the right places

By the end, you’ll know exactly where to focus your energy and how to build momentum fast.

Launch Your Podcast Guide (Value: $297)

✔ A simple roadmap to launch without overwhelm
✔ Tech + setup guidance made easy
✔ Episode tips that connect with your audience
✔ A plan to use your podcast to attract clients

By the end, you’ll have everything you need to launch a podcast that builds credibility and grows your coaching business—on repeat.

First Client In 30 Days Guide (Value: $297)

✔ A 4-week action plan with weekly to-dos
✔ A simple outreach + visibility strategy (no spammy DMs)
✔ A proven framework to turn conversations into paying clients

By the end, you’ll have a rinse-and-repeat client-attraction routine that builds both income and momentum.

Everything You Need to Build Your Coaching Biz (In One Place)

  • 8 Weekly Live Coaching Sessions → $2,000 Value

  • Weekly Action Plans + Implementation Steps → $300 Value

  • Private Community + Access to Me → $497 Value

Bonuses Included:

  • 1:1 Custom 90-Day Plan With Me → $497 Value

  • Complete Podcast Start-Up Guide → $297 Value

  • First Client In 30 Days Guide → $297 Value

Total Value: $3,888+

But your investment today?

6 monthly Payment

$197

Pay In Full

(Save $200)

$997

3 Monthly Payment

$397

Love It or Your Money Back

100% Money Back Guarantee

If, within 14 days of joining, you don’t feel the program is a perfect fit for you, send an email. I’ll refund your investment, no questions asked. 

OUR CLIENTS SAY

"I feel like this actually might work for a career for me! Thank you for your patience and knowledge—soooo amazing."

- Megan B

“I worked through my fears and finally put myself out there. This opened up new exciting opportunities and my first full payment client.”

- Stella H

“My confidence in storytelling and the importance of putting myself out there (rather than hiding).”

- Rylee W

STILL NOT SURE?

Frequently Asked Questions

I’m brand new to coaching. Is this program right for me?

100% yes. Coaching Biz Builder™ was created for new coaches and coaches who feel they are "80% almost ready" and want clarity, a signature offer, and their first clients. This is a step-by-step personalized guide to help you set up your foundation, so you can repeat this process again and again, knowing your coaching business is on the right path to grow and thrive.

What if I sorta have a niche yet?

That’s actually even better. If you’ve been circling around an idea, we’ll take what you have and tighten it up—so it’s crystal clear, client-ready, and feels good to you. No more “kinda, sorta” niche that makes you second-guess yourself. By the end, you’ll know exactly who you help, how you help them, and how to talk about it with confidence.

I’ve tried other programs and didn’t finish. How is this different?

This isn’t a “watch some videos and cross your fingers” type of program—and I’m not handing you a 50-page workbook to figure out alone. You’ll get live coaching, clear weekly action steps, direct feedback from me, and accountability inside our private community. No guessing. No ghosting. No doing it all by yourself.

How much access do I get to you?

A lot. You’ll see me live on coaching + Q&A calls, and you’ll also have unlimited access to me inside the private community for questions, feedback, and support in between.

Here’s the deal: getting started doesn’t have to feel like a nightmare—or like you’re frozen in the headlights. You just need a clear plan and the right support. Instead of spending thousands on 1:1 coaching, this program gives you direct access to me, guidance every step of the way, and the exact tools you need to finally get moving—at a budget-friendly level.

What if I can’t make a live session?

No worries—everything is recorded and uploaded, so you’ll never miss a beat. You can watch the replay and still get support inside the community.

When do the coaching calls take place?

Live coaching calls happen every other week (usually on Wednesdays at 3:00 pm PT | 6 pm ET) and Q&A calls take place at the same date and time in the weeks in between. You’ll always get the schedule in advance inside our community, and if you can’t make it live, no worries. Every call is recorded and uploaded, allowing you to watch the replay anytime. You can also ask questions inside the private community to receive feedback from me.

Do I really need this? Can’t I just figure it out on my own?

You could—but it will likely take longer, feel harder, and keep you stuck in guesswork. With Coaching Biz Builder™, you’ll have a clear plan, direct support, and proven systems so you can stop stalling and start signing clients faster.

What if I don’t get clients right away?

Remember—this program is about building the foundation of your business. By the end, you’ll have your niche locked in, a signature offer you’re proud of, a visibility plan that fits your energy, a simple client-getting system, and a custom 90-day roadmap to follow.

If you show up and take action, you’ll have everything in place to start signing clients. In fact, most coaches are able to land their first paying client within 30–90 days.

How much time will I need each week?

Plan on about 2–3 hours a week. That covers our live call (or Q&A), plus time to complete your action steps. Everything is designed to be doable—even if you’re juggling work, family, or a million other things. No busywork, just the things that move your business forward.

Will this work if I don’t want to use social media?

Yes! You don’t have to love social media to start a coaching biz. Inside, you’ll learn visibility strategies that fit you—whether that’s speaking, podcasting, networking, referrals, or yes, social if you enjoy it. The goal is to find a path that feels natural and sustainable, rather than forcing you onto platforms you dislike.

Is the group small enough that I’ll get personal attention?

Definitely. This isn’t one of those giant programs where you get lost in the crowd. You’ll get direct feedback from me on calls and inside the community. You’ll have the chance to ask questions, get coached, and have your work reviewed—so you’ll never feel like “just another face” in the group.

What kind of results can I expect, and how soon?

This program is about building the foundation of your coaching business—the niche, offer, visibility plan, and client-getting system you need to grow. If you show up and do the work, you’ll leave with everything in place to start landing clients. Many coaches are able to sign their first paying client within 30–90 days.

What happens if I don’t sign up?

Honestly? Probably more of the same. More guessing. More spinning. More “I’ll figure it out later.” And six months from now, you’ll still be in the same spot—wishing you had started sooner.

When you join, you’re not just buying a program—you’re getting a proven path, live support, and a clear plan to finally build the coaching business you’ve been dreaming about. The real question is: what’s the cost of waiting?

You’ve worked too hard to keep guessing. Let’s make this the moment you finally start building the business you want.

Every coach you admire once stood exactly where you are now—wondering if they should go for it. The difference?

They said yes.

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