The Marketing Planner For Coaches
You've Been Staring at the Cursor Again
Wondering what to post to promote your coaching business. Again. Finally, a marketing planner made by a coach, for coaches, that gets your ideas out of your head and into a real plan.
Blinking cursor. Empty caption box. Nothing.
So you type something.
Delete it. Type something else.
Decide it's not good enough. And you save it to drafts.
Sound familiar?
Monday, you mean to post. Tuesday gets away from you. Wednesday you write something and don't publish it. By Friday you've got a drafts folder full of half-finished posts and a feed that's been quiet all week.
Zero posts published.
Zero coaching packages sold.
Again.
But here's the thing. It's not your fault.
Your certification taught you to coach. It never taught you to market.
Marketing Feels Like a Whole Different World
You got into coaching to coach.
To change lives.
To do the work you're good at.
Nobody warned you that you'd also have to become a marketer, and your certification didn't cover it.
So where do you even start? What do you post? How do you talk about your offer without feeling gross?
Everyone says "just be consistent," but consistent with what?
No wonder it all ends up in drafts.
What If You Just... Had a Plan?
Imagine sitting down once, for about 90 minutes, and walking away with a full month of content.
Mapped. Decided. Ready to post.
No more blank cursor.
No more drafts graveyard.
No more guessing.
Just a clear plan that tells you what to post, where, and what to ask for, all of it pointing at getting coaching clients.
Stop chasing clients. Start attracting them.
Made by a Coach, for Coaches
This isn't a generic content calendar built for influencers chasing likes.
It's built for coaches who need to actually sell coaching packages. I made the planner I wished existed, the one that takes you from "I have no idea what to post" to "here's my month, done."
It streamlines your scattered ideas, helps you plan them, and gets you to execute.
Capture, plan, post.
Everything Inside
A system, built to work together.
The Roadmap & Space of Possibility
Map your business and life across this month, 3 months, a year, and the bigger why.
The Monthly Map
One dream client, one offer, one message, one door, then a full month plotted.
The Weekly Layout
Your one piece, where it lives, the one CTA, plus a notes column and ideas page.
Idea Dump & Idea Garden
One dream client, one offer, one message, one door, then a full month plotted.
The Content Idea Bank
Plug-and-play post angles for every niche. The "what do I say" problem, solved.
The Invitation Bank
Soft-to-direct CTAs so you invite people to your offer without feeling salesy.
Pick Your Platform
Stop trying to be everywhere. Choose your one or two, on purpose.
The Monthly Look-Back
A 5-minute review so every month gets easier than the last.
Plus a Quick-Start Guide and a filled-in example month so you see exactly how it's done.
Two Ways to Use It
Print it and grab your favorite pen, or write on it in GoodNotes on your iPad. Paper girl or all-digital, you're covered.
Get the Planner
$27
The complete planner, both formats,
yours to keep and reuse every month, for life.
Instant access. Delivered to your inbox.
ABOUT MICHELLE ───
Hi, I'm Michelle.
Business and Marketing Coach for Coaches. ICF-Accredited, iPEC-certified, Top 15 LA Coach, host of the Make It Visible podcast, author of Perfectly Normal: An Immigrant's Story of Making It in America.
I teach coaches how to build a coaching business and get their paying clients on repeat.
Marketing doesn't have to be complicated.
What works isn't fancy.
It's specific.
And it's teachable.
Questions
Is this just for one kind of coach?
No. It works for every niche, health, mindset, business, relationships, parenting, all of it. The prompts and example flex to your coaching.
I'm not techy. Can I still use it?
Absolutely. Print it and write by hand, or write on it in GoodNotes on your iPad. Two formats, your choice, no tech skills needed.
How much time does it take?
About 90 minutes a month to plan, then a few minutes a week. Less time than you currently spend staring at the cursor.
What if I've never marketed anything in my life?
Perfect. That's who it's for. It assumes you're starting from zero and walks you through every decision, one at a time.
Instant access + a confirmation email with the training hub.
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