Free 3-Part Training For Certified Coaches + Coaches In Training
You're Certified to Coach
But Without Clients, Your Certification Earns You Nothing
Your certification taught you how to serve clients. Nobody taught you how to get them. That's what this free 3-part training fixes.
May 5 & 7 — Pre-recorded trainings
May 9 — Live on Zoom, 9am PT
1.5 Free ICF CCE Credits Avaiable
Free to attend. Real strategy you can use immediately
You're Good at Coaching.
Getting Clients Is the Problem.
You invested in your certification. And now you're sitting here wondering, where do I find my clients.
You've offered free sessions.
You've asked ChatGPT "how to get coaching clients" more times than you want to admit.
And you're still piecing it together from different sources that don't quite fit (and they never will).
You have a certification, but it doesn't mean anything other than a beautiful wall decoration.
Coach certification programs teach you how to serve clients.
They don't teach you how to find them.
That's not a skills problem.
That's a map problem.
Think of it this way.
You could be the most motivated hiker in the world. Fit, determined, ready to go. But if nobody hands you a map and you don't know which trail to take... you're just wandering.
Burning energy.
Getting nowhere near the summit.
That's what's happening in your business right now.
You're not lacking effort. You're lacking a route.
You're certified or in training and ready to actually build a business
You're tired of random advice that leads to random results
You want a step-by-step system, not more things to figure out alone
You're building this alongside a full-time job or busy life and need it to be doable
You want clients who are committed and pay you what you're worth
"A Coaching Business Is Only a Business When You Have Clients."
- MICHELLE, YOUR TRAINER
WHAT YOU'LL WALK AWAY WITH
Three Sessions. Three Real Outcomes.
This isn't a webinar where you take notes and forget everything by Tuesday. Each session builds on the last so by May 9, you're not just informed. You've actually done something.
01
See the full roadmap from certified to paying clients.
No more piecing together random advice from ChatGPT. You'll see the complete 7-step Client Enrollment Method laid out in order, understand exactly where you are on the map right now, and know what's been missing from your strategy all along.
02
Finally understand why your current strategy isn't working.
You've been posting. Showing up. Trying to be consistent. And still nothing. You'll see exactly why. The problem isn't effort. It's sequence. You'll identify which of the 3 profit blockers has been keeping you stuck so you can stop spinning your wheels and start moving forward.
03
Walk away with your Who Statement written, refined, and ready to use.
Not a worksheet you finish later. Not homework you forget about. You're doing this live, in the room, with real-time feedback from Michelle. You'll leave knowing exactly who you help, what problem you solve, and how to say it in a way that makes the right person stop and say "that's me."
What Coaches Said After the Last Live Training
I know so much and yet my message is still not totally me, you're cutting through all of that with this training.
- Alexandra
These videos have been so thought-provoking and I have been able to connect with the heart of my message.
- Melanie
You were able to take my thoughts and turn it into a quick branding message and a short version is AMAZING!!!
-Teresa
I felt so seen and inspired by your feedback and how much you genuinely care.
- Christina
These exercises has been incredibly helpful, and brought a lot of clarity, thank you.
- Tristan
Yesterday's session was so incredibly helpful. Thank you so much for putting this together and offering to provide feedback.
-Michele
THE 3-PART TRAINING CURRICULUM
What We're Covering Day by Day
Three sessions. Each one builds on the last. By the time you show up live on May 9, you already have the context — so we skip straight to doing the work together.
May 5
Training 1
Video
The Roadmap: Why You Have a Map Problem, Not a Skills Problem
You'll see the 7-step Client Enrollment Method as one complete picture for the first time — not a pile of disconnected tactics. And you'll finally understand why everything you've been trying hasn't been adding up.
Why coaches with real skills still can't get paying clients
The "Frankenstein strategy" that keeps most coaches stuck and broke
The coaching business framework — the 7 steps in the right sequence
How to identify exactly where on the map you're stuck right now
Why just showing up on social isn't enough (and what to do instead)
May 7
Training 2
Video
The 3 Profit Blockers Keeping You at Zero
You have the map. Now here's where coaches slip and fall so you can avoid it. Most coaches are caught in one of three gaps and don't even realize it. You'll know exactly which one is yours.
Why you keep going back for more certifications
Why people say "I can't afford you" and what it actually means
Why posting more is making things worse, not better, when you have missing pieces
How all three connect back to one root problem
What it actually takes to break the loop and move forward
May 9
LIVE EVENT
LIVE
Fix It Live: Write Your Who Statement and Get Real-Time Feedback
This is where we stop talking about it and start doing it. Together. Live on Zoom at 9 am PT. You'll walk in with a problem. You'll walk out knowing what to do next:
Why Step 1 of the Client Enrollment Method is the one thing that changes everything
The 3-part Who Statement formula and why most coaches get it wrong
What to do with your Who Statement the moment this training ends
Live hot seat coaching on your draft and get it refined in real time
How others used the Client Enrollment Method to go from certified and stuck to signing clients
ICF Continuing Coach Education: The live event on May 9 is eligible for 1.5 FREE CCE credits in Resource Development. Available to live attendees and self-reported to ICF.
WHAT COACHES ARE SAYING
Real Coaches. Real Clarity.
“This Free Training Finally Made Everything Click”
I walked away with so much clarity, several ‘aha’ moments, and a real plan to move forward. Michelle is knowledgeable, relatable, and has a gift for making business and marketing feel simple instead of overwhelming.
- Kim G.
“Exactly What I Needed Before Launching My Coaching Business”
As I started researching how to set up my business, I felt overwhelmed and frustrated by how unclear the steps are, especially around the legal side of starting a service-based business in the U.S.
Michelle’s masterclass has been such a relief.
- Lisa B.
"Your certification taught you how to serve clients. This training teaches you how to get them."
- Michelle Kuei, Coaches' Coach
Meet Your Trainer
Hey, I'm Michelle
I'm a business and marketing coach for coaches — and a full-time pharmacist. I built my coaching business from zero, without a big audience, without going viral, and while working a demanding day job.
A few years ago I hiked 26 miles of the Inca Trail to Machu Picchu with a physical disability and two crutches. That experience taught me something that applies directly to building a business:
Motivation isn't enough. You need a map. And you need a guide who knows every twist and turn on the trail.
Coaching certifications teach you how to serve clients. They rarely teach you how to attract them. That's the gap I built my entire business around closing.
ICF Accredited Coach (iPEC)
Certified Copywriter & Email Marketing Strategist
Recognized Top 15 Coach in Los Angeles
Creator of the 7-step Client Enrollment Method
You Became a Coach to Change Lives.
It's Time You Have a Business Reflected That.
Three parts. Three days. One real deliverable you walk away with.
May 5, 7, and 9 — Free to attend.
Live session on Zoom, May 9 at 9 am Pacific Time.
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